On a panel at a conference recently, I'm glad the discussion Moderators on build and manage SEO team at home. What makes this panel is amazing is that it's not just about in-house SEO team.There is little content about hiring, work with third parties, and the interaction between marketing and IT departments. This type of panel-power industry!
They even published a salary survey that pinpoints salary range to six types of search marketing functions in the cities of U.S. 20-very impressive!
Josh also has some great tips for hiring managers. For example, he says it is vital that the hiring manager writing the job description. Human resources, while capable and critical, not only has the specialized knowledge to develop a job description that will pique the interest of a search marketer and get them excited about the job.
He also stressed the importance of behavior-based interviews and shows that now, the highest demand for search marketers in the mid-range position salary.